Insights · Fabrication · Strategy

Stories from the shop floor and the skyline

Explore how brands win with outdoor media, learn what makes signage last longer, and see the craft that powers Ajay Plastics Media LLP.

Format Playbook3 min read

Types of Outdoor Signages Every Business Should Know

Different goals demand different signages, from awareness-building hoardings to high-frequency pole kiosks.

20 Mar 2024Read story
Material Science3 min read

Why Quality Materials Make or Break a Signage Campaign

Design draws attention, but premium substrates and structures keep your signage looking sharp for years.

18 Dec 2023Read story
Brand Systems4 min read

Why Consistency in Branding Matters for Signages

Consistency across every board, store, and kiosk builds immediate recognition and long-term trust.

2 Mar 2024Read story
Outdoor Visibility4 min read

The Power of Outdoor Advertising in a Digital World

Even in an online-first era, a well-placed signage builds everyday trust and brand recall that ad blockers can’t touch.

10 May 2024Read story
Storefront Strategy3 min read

How the Right Signage Brings Customers to Your Doorstep

First impressions decide whether passersby keep walking or walk in. Bold, well-lit signage does the inviting for you.

28 Apr 2024Read story
Placement Intelligence4 min read

Choosing the Right Location for Outdoor Advertising

Signage design draws eyes, but intelligent placement makes sure the right eyes can see it in the first place.

5 Apr 2024Read story
Case Stories4 min read

Case Study: Creating Impact for Leading Brands

Successful campaigns for Varun Beverages and Supreme prove what smart placement and flawless execution can do.

12 Jan 2024Read story
Regional Growth5 min read

Regional Advertising: Winning Big in Tier-2 & Tier-3 Cities

Beyond metros sits an uncluttered opportunity where outdoor media creates deeper community connections.

30 Jan 2024Read story
Sustainability3 min read

Eco-Friendly Signage: The Future of Outdoor Advertising

Going green with signage is now a brand imperative, from LED illumination to recyclable substrates.

14 Feb 2024Read story
Process Insight4 min read

Behind the Scenes: How We Bring a Signage Project to Life

Every signage you spot on the highway is backed by a clear process—from brief to design, fabrication, and install.

25 Nov 2023Read story

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